The Fanatee way of producing successful games


Fanatee is a company that is very committed to delivering high-quality products. 

The production of a game is long and it needs to be carefully planned. From concept to execution, to user acquisition, development, and community management, each team, each individual pays close attention to the details that contribute to creating an impeccable gaming experience for our players. 


For Cesar, one of Fanatee’s co-founders, having a multidisciplinary team is key:

One of the biggest challenges in building a business like ours involves creating games that are fun and accessible on a global scale. We have to bring together the competences which are needed to make a successful game. That ranges from having a great art team, product focused people, developers, data architecture to a business oriented staff that can work on marketing, advertising and come up with a business development strategy, while having the know how to understand the product through an analytical perspective and make data oriented decisions. So, we need to have a multidisciplinary team that communicates really well.

Daniel, Game Designer talks about the challenges of game production:

For a game to exist, it passes through different areas. Each specialist treats the game in their own way, so part of our job as game designers is to communicate to ensure that everyone is on the same page.

For Stephanie as a Scrum Master, communication is important when it comes to understanding the role of each team in the production of a game. 

One of the main challenges as a Scrum Master is that since you interact with different areas, you’ll always end up stumbling on something that you don’t understand very well. It’s a challenge, but I think it’s the most valuable thing for learning. You learn so much because of it. Being the bridge between two teams is not enough, you have to understand what you’re dealing with, so that’s a challenge that makes us successively grow.

For Rafael, who works in Business Intelligence it’s all about understanding what makes our players tick. 

When we’re talking about the game’s content through a BI perspective, we want to understand how different types of users deal with different types of content. I think Fanatee is certainly top tier when it comes to game development and big data structure. People here are really fond of their work, because they can see so much of it stamped on the final product.

On our user’s side, the better the game is, the longer they’ll stay inside the app playing and finishing levels, 

Anderson from BI complements. 

When it comes to the Art that goes in a game, Thiago underlines that the creative process is the fruit of collaboration. 

The creative process here at Fanatee doesn’t depend solely on one person, it needs other people’s participation. Here we have a team in which our interaction is very intense and we rely on each other’s opinion when it comes to work and what could be better, so we’re often sharing our opinions.

Eventually, there’s a lot of care and skill that goes into the production of a successful game and as Cesar puts it, the company’s mission is to create high-quality games that stand the test of time. 

Our vision is that the game’s we’re making will be there for a lifetime. We’re not here to make a cool experience that will just amuse people and that’s it. Our games are a service, they’re a business and something that people can play for 10, 20 years… And there will always be good content, a good support team, cool releases going on. At the end of the day, that’s what makes us have a solid business.

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